The methodology

FameAI: calculating FameRisk.

FameAI is Fametrue's proprietary analytical engine. It analyses online reviews, processes data through proprietary models and produces analyst-validated indices. The entire process is transparent in methodology, confidential in calculation models.

Platforms
R
Review platforms
Public
M
Maps and directories
Public
+
Social · Forums · Marketplaces
Public
The indices · The platform
The indices

Three indices. A complete picture.

Each index measures a different dimension of the reputational profile. Together, they produce a picture that no single published score can offer.

FameIntegrity
Measures how sound a brand's review collection process is. Analyses the coherence between published scores and structural signals from the sources. Scale from 1 to 5, from "Critical Exposure" to "Reputational Excellence".
FameIndex
Estimates the real customer sentiment, correcting for the structural bias of spontaneous reviews. When the gap between the published score and the FameIndex is significant, the collection process is not representative.
FameRisk
Translates the reputational profile into economic exposure. Cross-references FameIntegrity with industry, company size, visibility and enforcement precedents. From Level 1 (negligible) to Level 5 (critical).
The platform

Results, accessible in a dedicated dashboard.

Every analysed brand has a private dashboard with the complete reputational profile: indices, signals, trends, industry benchmarks and downloadable reports. Monitoring is continuous: when something changes on monitored platforms, the dashboard updates.

Fametrue — Reputation Intelligence Platform
01
Reputation Scan
The complete reputational profile del brand: FameIntegrity, FameIndex, structural signals, distribution by platform. Generated by FameAI.
02
Risk Mapping
Economic exposure quantification: livello FameRisk, parametri normativi applicati, precedenti sanzionatori di riferimento.
03
Industry Benchmark
Who is exposed, who is compliant, where differentiation opportunities arise. Competitive intelligence for your industry, with the same rigour applied to your analysis.
Preliminary assessment

Want to know where to start?

Now you know how we measure. Take the first step: a confidential conversation with a Fametrue analyst to understand your brand's situation.

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Or write to cert@fametrue.com

Methodological note

The data analysed by Fametrue comes exclusively from public sources. The index calculation methodologies (FameIntegrity, FameIndex, FameRisk) are proprietary and not public, in line with major rating agencies' practices. Every output is validated by an analyst before publication. The indices do not constitute legal advice nor guarantee the absence of proceedings by regulatory authorities. Updated May 2026.