Online reviews · Independent certification

FameCert.The independent certification of how you collect reviews.

Submit your collection process to the FameCert verification protocol, protect your brand's reputation, reduce the risk of investigation and obtain the Annual Compliance Seal to display on your channels.

FC26-X-00 FameCert CERTIFIED REVIEW PROCESS
What it is

FameCert certifies the process by which a brand collects its reviews.

  • It does not assess the quality of the product, it assesses the process
  • Verifiable criteria, aligned with UK and European regulation
  • Fametrue is an independent third party, it neither collects reviews nor manages the reputation of the brands it certifies
Why now

Reviews are already under supervision, and the rules apply to businesses, not only to platforms.

  • The DMCC Act bans submitting, commissioning or facilitating fake and misleading reviews
  • Traders must take reasonable and proportionate steps to stop them being posted
  • Since April 2025 the CMA can fine directly, without going to court, up to 10% of annual global turnover
How to obtain it

Most brands are not certifiable straight away, so the Seal is reached in stages.

  • Five phases, from the reputational profile assessment through to issue
  • The path starts from the real situation of the brand, not from an ideal model
  • The Seal stays valid as long as the criteria are met, with continuous monitoring
FC26-X-00 FameCert CERTIFIED REVIEW PROCESS
What you get

The Annual Compliance Seal.

  • Towards regulatorsThe process is verified by an independent third party, so due diligence is ready to be shown rather than reconstructed, and the risk of investigation falls.
  • Towards the marketFor consumers it is transparency attested by an independent party, for shareholders and investors a reputational risk mapped and governed rather than ignored.
  • Towards competitorsIn an ecosystem where AI increasingly mediates purchase decisions, a verified process is an advantage the others do not have.
The Seal is valid for 12 months, with continuous monitoring from the Fametrue Reputation Intelligence platform. If the criteria are no longer met, it is suspended.
The UK framework

Online review collection is governed by rules that the authorities are already enforcing, and the Observatory follows how they are applied.

DMCC Act 2024IN FORCE 6 APR 2025 Reviews policy obligationDMCCA CMA fake reviews guidanceAPR 2025 CMA direct enforcement2025 — 2026

Explore the framework in the Observatory

Read more in the Observatory.

All articles
The FameCert Standard

The criteria of the standard, the five-phase journey and the Annual Compliance Seal.

Find out more
The Fametrue Methodology

How we analyse reputational profiles on public data, and how we measure integrity, perception and risk.

Find out more

Want to know where to start?

A confidential conversation with a Fametrue analyst, to find out where your brand stands and where to begin. No commitment.

Request a preliminary assessment

Or write to cert@fametrue.com