Online reviews · Independent certification

FameCert.The independent certification of how you collect reviews.

Submit your collection process to the FameCert verification protocol, protect your brand's reputation, reduce the risk of investigation and obtain the Annual Compliance Seal to display on your channels.

FC26-X-00 FameCert CERTIFIED REVIEW PROCESS
What it is

FameCert certifies the process by which a brand collects and manages its reviews.

  • It does not assess the quality of the product, it assesses the process
  • Verifiable criteria, aligned with UK and European regulation
  • Fametrue is an independent third party, it neither collects reviews nor manages the reputation of the brands it certifies
Why now

Reviews are already under supervision, and the rules apply to businesses, not only to platforms.

  • The DMCC Act bans submitting, commissioning or facilitating fake and misleading reviews
  • Traders must take reasonable and proportionate steps to stop them being posted
  • Since April 2025 the CMA can fine directly, without going to court, up to 10% of annual global turnover
How to obtain it

Most brands are not certifiable straight away, so the Seal is reached in stages.

  • Five phases, from the reputational profile assessment through to issue
  • The path starts from the real situation of the brand, not from an ideal model
  • The Seal stays valid as long as the criteria are met, with continuous monitoring
FC26-X-00 FameCert CERTIFIED REVIEW PROCESS
What you get

The Annual Compliance Seal.

  • Towards regulatorsThe process is verified by an independent third party, so due diligence is ready to be shown rather than reconstructed, and the risk of investigation falls.
  • Towards the marketFor consumers it is transparency attested by an independent party, for shareholders and investors a reputational risk mapped and governed rather than ignored.
  • Towards competitorsIn an ecosystem where AI increasingly mediates purchase decisions, a verified process is an advantage the others do not have.
The Seal is valid for 12 months, with continuous monitoring from the Fametrue Reputation Intelligence platform. If the criteria are no longer met, it is suspended.
The UK framework

Online review collection is governed by rules that the authorities are already enforcing, and the Observatory follows how they are applied.

DMCC Act 2024IN FORCE 6 APR 2025 Reviews policy obligationDMCCA CMA fake reviews guidanceAPR 2025 CMA direct enforcement2025 — 2026

Explore the framework in the Observatory

Read more in the Observatory.

All articles
Risk & governance
Insurance, how to choose a review platform and stay compliant
In the UK an insurer's review compliance runs through two steps, choosing the most compliant platform on data, moderation and presentation, and making the collection representative.
July 2026
Regulation
The DMCC Act banned fake reviews in the UK, and the aggregate score is in scope too
The DMCC Act 2024 made fake reviews a banned practice, but the law also covers the aggregate score itself. Why UK review compliance is now a question of measurement, not policy.
June 2026
Risk & governance
Why those who collect reviews cannot certify their integrity
A verified review does not guarantee a representative score. Why those who collect reviews cannot certify their integrity, and why the DMCC Act calls for an independent third party.
June 2026
Risk & governance
Google makes AI visibility measurable, and for those who manage reviews this changes everything
Google has launched generative AI performance reports in Search Console. AI visibility is now a separate metric. What it means for those who manage online reputation.
June 2026
Risk & governance
AI and online reviews, how artificial intelligence will amplify reputational risk
Review platforms are the second most cited source in AI answers. A study of 800,000 AI responses reveals how artificial intelligence will amplify reputational risk for businesses.
May 2026
Enforcement
A 4 million euro reviews ruling in Italy, and why it matters under the UK fake-review regime
An Italian authority sanctioned a major review platform 4 million euro for unfair practices. The same conduct is now a banned practice under the UK Digital Markets, Competition and Consumers Act.
April 2026
The FameCert Standard

The criteria of the standard, the five-phase journey and the Annual Compliance Seal.

Find out more
The Fametrue Methodology

How we analyse reputational profiles on public data, and how we measure integrity, perception and risk.

Find out more

Want to know where to start?

A confidential conversation with a Fametrue analyst, to find out where your brand stands and where to begin. No commitment.

Request a preliminary assessment

Or write to cert@fametrue.com